The lovechild of the World Wide Web is social media, which comes in many forms, including blogs, forums, business networks, photo-sharing platforms, social gaming, microblogs, chat apps, and last but not least social networks.
Here are some fun facts you may be interested to know when considering Social Media marketing as a strategy for you brand:
The internet has 4.02 billion users worldwide
% Retails Brands
91% of retail brands use 2 or more social media channels
No. of social media users worldwide in 2018 = 3.02bn
81% of small and medium businesses use some form of social platform
Facebook messenger & WhatsApp handle 60 billion messages a day
On average, people have 5.54 social media accounts
There is a new person joins social media every 15 seconds
But what does this all mean for me and my brand?
If done correctly, social media marketing can be worth its weight in gold when acquiring new customers and keeping old customers engaged.
If done incorrectly this could be a sure fire way to haemorrhage money from even the best laid budgets.
They key with social media marketing is always have your target customer at the forefront of your efforts. Its important to get to know your target customer on a much deeper level than just their age and gender. You need to understand what makes them tick, where they like to hang out online, what interests they hold & how they like to engage with friends etc…
Even more important than this is you need to give your target audience some sort of value when delivering targeted marketing or daily social engagement. It’s important to build up a repor with your customers and gain their trust. Only then can you start making money from marketing online.
Lets be honest, no one wants to go online to be bombarded with adverts from every angle none stop. We go online to connect with new, and old, friends. We go online to watch funny viral videos of cats jumping out of airplanes, why? because its funny. No one wants to take life to serious and EVERYONE hates spam.
The trick is to connect with your audience on a personal, emotional level. We do this by constantly giving the consumer value, wether this be fun facts, videos they can laugh at and share with their friends, or even on some occasions freebies. Who doesn’t love a good freebie eh?
So How does it Work?
We sit down with you to discuss your current social media position, what you would like out of social marketing and where you would like to go.
Next the Ginger Locus team will sit down and start getting creative, we discuss which social avenues will be best suited for you results you would like to get.
Its important, once a marketing strategy is in place, that we monitor how well each Ad is doing. This helps keeping budgets low and results HIGH.
It’s time for you as a business owner, to sit back and reap the rewards of a well planned, well executed social media marketing strategy. CHACHINGGGG!!!!
Why not check out some of our recent case studies of other businesses just like yours who have seen exceptional growth through the help of Ginger Locus Media?